Step 1 · Checkout
Pay SafePay
Buyer pays at checkout. Funds are immediately locked in Uzaja SafePay trust holding and never released upfront.
Pre-Seed & Angel Round · 100% Production Platform Built
The Built-for-Africa Trust & Video Commerce Infrastructure
We have built Nigeria's next-generation e-commerce platform: 100% production-ready tech stack with SafePay Payment Protection, Uzaja Reels video commerce, multi-tier KYC merchant verification (NIN/BVN/CAC), and direct dual fulfillment. We are raising our pre-seed round to execute our nationwide Go-To-Market launch.
100% Ready
Production Platform Built
Full Django REST API, Next.js 16 web, React Native apps & WebSockets ready.
$20B+
Target Addressable Market (TAM)
Nigeria's fast-growing retail & digital commerce sector transitioning online.
SafePay
Proprietary Trust Protocol
Funds held until delivery confirmation. Solves Africa's #1 buyer trust barrier.
Asset-Light
Zero Warehouse CapEx
Direct merchant courier dispatch + authenticated 5-digit OTP self-pickup.
The Problem: Africa's Retail Trust Crisis
Why 70%+ of Nigerians hesitate to buy online, and how Uzaja solves it from Day 1.
Current Broken Reality
High Fraud & Unprotected Commerce
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Pre-Payment Risk: Over 70% of shoppers avoid paying upfront on social media due to widespread ghost seller scams.
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Static Photos Hide Reality: Buyers receive items that do not match online photos, with zero dispute recourse.
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High Logistics CapEx: Traditional marketplaces burn millions on warehouses and struggle with inventory holding costs.
The Uzaja Solution
Fully Built, High-Trust Platform
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SafePay Protection: Buyer payment is held securely in trust and disbursed to sellers only upon verified delivery.
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Uzaja Reels Video Commerce: Authentic short-form video demonstrations linked directly to 1-tap checkout.
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Direct Dual Fulfillment: Merchants ship directly via local couriers or buyers pick up using a secure 5-digit verification token.
Pre-Seed Investment Round
The Investment Opportunity
$350,000
Raising pre-seed capital to launch our merchant acquisition blitz, fund localized pickup hubs, and scale marketing across Nigeria's major commercial hubs.
Merchant Acquisition & Onboarding
40%
Field onboarding teams in Alaba, Computer Village & Wuse Market
Consumer Marketing & Reels Virality
30%
Influencer creator campaigns, performance ads & referral loops
Trust & Safety / Operations
15%
24/7 dispute resolution team, KYC verification & compliance
Infrastructure & Working Capital
15%
Cloud hosting, SafePay payment liquidity & reserve float
Built-In Core Product Features
Everything is built, coded, and operational in our codebase today.
FinTech Trust Protocol
SafePay 4-Step Protection Lifecycle
SafePay eliminates e-commerce fraud and buyer pre-payment risk in Africa. Funds are securely locked in trust at checkout and automatically disbursed to the merchant only after the buyer confirms verified physical delivery.
Step 2 · Photo Proof
Packed & Photographed
Seller packs the item and uploads live package photos to the order. Buyer sees proof of condition before dispatch.
Step 3 · In Transit
Handed to Courier
Dispatched to assigned courier with direct driver contact and live transit tracking updates.
Step 4 · Release
Buyer Confirm
Buyer inspects the item, taps "Confirm Delivery" on their phone, and SafePay instantly unlocks seller payout.
Social Video Commerce
Uzaja Reels (Short-Form Video)
Short-form video is transforming commerce. Uzaja Reels allows verified merchants to upload unboxings, live demonstrations, and product reviews with integrated 1-tap checkout.
3.8x higher conversion rate than static image listings
$0 Bandwidth Alliance video delivery via Cloudflare Edge
In-feed 'Make Offer' bargaining for real-time negotiations
3.8x
Video Conversion Lift
vs traditional static image e-commerce
Identity & Compliance
5-Tier Merchant Verification
Every merchant undergoes identity validation before listing. Tiered trust badges give shoppers immediate clarity on merchant legitimacy.
ID Verified: National Identity Number (NIN) / BVN validated
Business Verified: Corporate Affairs Commission (CAC) papers
Top Seller & Flagship Store: Highest trust tiers
CAC Business Verified
VERIFIED
NIN / BVN Individual Verified
ID VALIDATED
Official Uzaja Store
FLAGSHIP
SaaS + AdTech Model
Merchant Software Subscriptions & Ads
Sellers subscribe to monthly software tiers (Free, Basic, Plus, Business Starter, Business Pro) and bid on sponsored placements in search, discovery feeds, and checkout recommendations.
Predictable recurring SaaS MRR from active merchants
Sponsored search listings & homepage featured takeovers
Bulk CSV product catalogue import & real-time inventory
Merchant Subscription Tiers:
₦1,500 - ₦25,000 / mo
Sponsored CPC Bid Range:
₦25 - ₦150 / click
Flash Deal Promo Fee:
₦5,000 / slot
Asset-Light Scale
Direct Dual Fulfillment & Self-Pickup
Uzaja eliminates costly warehouse real estate by connecting buyers and sellers directly. Orders are dispatched via local couriers or collected in-person with a 5-digit verification token.
Zero warehousing CapEx and zero inventory holding risk
5-Digit OTP token authenticates in-person Self-Pickup handoffs
Unified milestone tracking across all 36 states + FCT
Secure Handoff Protocol
# 7 2 9 4 1
5-Digit Buyer Token verified at pickup before SafePay payout
The African Commerce Transformation
What Nigeria & Africa Have Been Missing
For over a decade, African e-commerce struggled not because Africans didn't want to buy online, but because the foundational trust and logistics infrastructure was never built for our reality. Uzaja is built from the ground up to solve this forever.
The Buyer's Dilemma
Fear of Advance Payment
Over 70% of shoppers abandon carts because they fear losing their hard-earned money to fake vendors and prepayment scams.
The Merchant's Barrier
Trapped by Distance
Merchants with authentic goods in Computer Village, Alaba, and Wuse cannot scale nationwide because distant buyers refuse upfront payment.
The Uzaja Solution
Video Discovery + SafePay
Buyers discover authentic products through live Reels video, browsing with absolute confidence backed by SafePay holding.
The New African Standard
Verified & Guaranteed
The buyer happily unboxes genuine goods at their doorstep, and the merchant instantly receives their guaranteed payout. Everyone wins.
“With the right people in Uzaja, we can change Africa.”
Building the unshakeable digital trust and social commerce backbone for 200M+ consumers and millions of merchants.
Interactive Unit Economics Simulator
Model how Uzaja's revenue and valuation scale as we acquire active buyers and merchants post-launch.
Projected Annual Net Revenue (ARR)
₦1.75B
≈ $1.17M USD Annualized
Annualized GMV:
₦27.0B ($18.0M)
Monthly Transactions:
75,000 orders/mo
Commission Revenue:
₦1.62B / yr
Merchant SaaS + AdTech:
₦135M / yr
Gross Margin:
86.5%
Implied Enterprise Valuation
$5.8M USD
Based on 5.0x ARR emerging market e-commerce multiple
Competitive Differentiation Matrix
How Uzaja is designed to outperform incumbent marketplaces and informal social commerce.
| Feature / Moat | Uzaja | Jumia | Jiji | Instagram / WhatsApp |
|---|---|---|---|---|
|
Payment Protection SafePay Protocol |
100% SafePay Protected (Funds held until verified) | Pay on Delivery / Card | None (Direct Cash Transfer) | None (High Scam Rate) |
| Video Commerce (Reels) | Native Video Feed & 1-Tap Checkout | Static Images Only | Static Images Only | Videos (No Native Checkout) |
| Merchant Verification | Mandatory Multi-Tier NIN / BVN & CAC | Enterprise Brands Only | Unverified / Phone Only | Unverified (High Ghost Accounts) |
| Pay-on-Delivery Loss | 0% PoD Loss (Pre-funded in SafePay Trust) | 30% - 45% Rejection Rate (Sellers lose) | High No-Show Risk | High (Sellers refuse PoD) |
| Seller Payout Speed | Instant Payout upon 5-Digit OTP Verification | 7 - 14 Business Days Delayed Cycle | Manual Cash Handling | Manual Transfer (Fake Alert Risk) |
| Fulfillment Model | Direct Courier + 5-Digit OTP Pickup (Asset-Light) | Centralized Warehouse (Heavy CapEx) | Uncoordinated | Uncoordinated (Random Dispatch) |
| Dispute Resolution SLA | < 24h In-App Trust & Safety Centre | 3 - 7 Business Days | No Dispute Recourse | None (Blocked by Scammer) |
| Merchant Business SaaS | Full Suite (Invoicing, Live Stock & Analytics) | Complex Enterprise Backend | Basic Classifieds Form | None (Manual DMs & Spreadsheets) |
| Discovery & Social Reach | Algorithmic Video Feed + Localized Targeting | Search & Banner Ads Only | Paid Classified Boosts | Low Organic Reach (Paid Meta Ads) |
| Fee & Commission Model | Transparent 1% - 7% (Free Storefront) | High 10% - 25% + Warehousing Fees | Expensive Ad Subscriptions | High Meta Ad CAC |
Legal, Governance & Regulatory Stack
Compliant with Nigerian corporate law, data protection regulations, and payment standards.
CAMA 2020
Corporate Registration
Uzaja Ltd incorporated under RC No. 1482930. Clean corporate structure.
FCCPC Certified
Consumer Protection
Compliant with the Federal Competition & Consumer Protection Act 2018. Clear buyer protection & refund policies.
NDPR & NDPA 2023
Data Privacy & NDPR
Compliant with NITDA guidelines and the Nigeria Data Protection Act 2023. Dedicated DPO (dpo@uzaja.com).
CBN Licensed Rails
Payment Compliance
Payment processing via CBN-licensed partners (Paystack, Monnify, Flutterwave). Zero raw card data held.